Skip to content

Installation guide

Windows 11 Pro — install and activate

Everything from the download to the moment the activation screen says you are done. Most people need only the one chapter that matches their situation — already on Pro, coming from Home, coming from Windows 10, or starting from nothing — so pick it from the list and skip the rest.

Download Windows 11

Use the link below to download Windows 11. You only need it for an upgrade from Windows 10 or a clean install: if the computer already runs Windows 11, skip straight to Activate your key.

Windows 11 installation media

The media creation tool: it builds a bootable USB stick for a clean install, and you choose the language inside the tool. Upgrading from Windows 10 instead? Follow Upgrade from Windows 10 further down.

Download Windows 11 (opens in a new tab)

There is one download for every edition

Microsoft does not publish a separate file for Home and Pro. The same media installs both, and your product key is what decides which edition you end up with. If Windows 11 Pro is already installed and you only need to enter your key, skip straight to Activate your key.

System requirements

Read this part before anything else. Windows 11 refuses to install on hardware that does not meet these, and two of them — Secure Boot and TPM 2.0 — are the two to check first.

Component Minimum for Windows 11
Processor 1 GHz or faster, with 2 or more cores, on a 64-bit processor or System on a Chip (SoC)
RAM 4 GB
Storage 64 GB or larger
System firmware UEFI, Secure Boot capable
TPM Trusted Platform Module version 2.0
Graphics DirectX 12 compatible, with a WDDM 2.0 driver
Display High definition (720p), larger than 9" diagonally, 8 bits per color channel
Account A Microsoft account and internet access are required to finish setup

Check before you buy, not after

Microsoft publishes a free tool called PC Health Check that answers this in one click. If yours does not pass, the cause can be Secure Boot or TPM switched off in the BIOS rather than hardware that is too old — both can often be turned on.

Activate your key

If Windows 11 Pro is already installed and you only need to enter the key you bought, this is the whole job. It takes about a minute.

Step 1

Open Settings. The quickest way is to type settings into the Start menu search box and open the first result.

Step 2

Choose System in the left-hand column, then scroll down the right-hand side to Activation.

Step 3

Expand Activation state and select Change, next to Change product key.

Before the key goes in, this screen usually reads Not active, often with the code 0xC004F213 — that only means no key has been entered on this machine yet. It is the normal starting point, not a fault.

Step 4

Type or paste the 25-character key from your delivery email. Include the hyphens. Then select Next.

Step 5

Windows is activated. That message is the only confirmation that counts — close the dialog and you are done. To check again later, the same screen under Settings → System → Activation will say so at the top.

Warning: A Pro key will not activate Home

If the computer is currently running Windows 11 Home, a Pro key will not simply activate it — Windows has to switch edition first, and that is what the next chapter is for. Check which edition you have under Settings → System → About before you start.

One computer at a time

This license covers one computer. Installing it on a second machine does not multiply it: the second one refuses to activate, and the message you get is about the key already having been used.

Moving it is another matter, and it is allowed. If you are replacing a computer rather than adding one, the license goes with you — stop using it on the old machine and put the key into the new one. If it refuses because it has moved between machines several times, do not keep trying: send us your order number and we sort it out from our side.

Upgrade from Windows 11 Home to Pro

If the computer came with Windows 11 Home, you do not need to reinstall anything and you will not lose a single file. Windows switches edition in place — but it needs two keys to do it, in this order, and that surprises people.

Step 1

Open the activation screen

Go to Settings → System → Activation, open Change product key and select Change, exactly as in the chapter above.

Step 2

Enter Microsoft's generic Pro key

Enter VK7JG-NPHTM-C97JM-9MPGT-3V66T, then select Next and follow the prompts. Windows will switch the machine from Home to Pro and restart.

This is a generic key that only switches the edition. It is not a license and it will not activate anything — its only job is to flip the edition so your real key has something to attach to. Your own key comes next.

Step 3

Now enter the key you bought

Once the machine is back on Pro, return to Settings → System → Activation → Change product key and enter the 25-character key from your delivery email.

Step 4

Confirm and restart if asked

The activation screen should read Windows is activated. Windows sometimes asks for one more restart to finish applying the change.

If step 2 will not go through

Give it a few minutes and try again — the edition switch talks to Microsoft's servers and they are occasionally busy. If it still refuses, disconnect the computer from the internet, repeat step 2 offline, let it restart, then reconnect and carry on with step 3. That sounds odd and it works: offline, Windows switches edition locally instead of asking permission first.

Upgrade from Windows 10 to Windows 11 Pro

Coming from Windows 10? You do not need a clean install either. Windows 11 installs over the top and keeps your files and your programs. Two things to do first.

Step 1

Check the machine qualifies

Download Microsoft's free PC Health Check and run it. It answers in one click, and it is worth doing before anything else: Windows 11 is strict about TPM 2.0, Secure Boot and the processor list, and those are the three things that stop an upgrade.

If it fails, the reason is often just TPM or Secure Boot switched off in the BIOS rather than hardware that is genuinely too old. Write to us with what the tool says and we will read it with you.

Step 2

Run the Installation Assistant

Download the Windows 11 Installation Assistant from microsoft.com/software-download/windows11 and run it. Accept the terms and leave it alone — it downloads Windows 11 and upgrades the machine in place, keeping your files and installed programs.

It restarts several times and takes about an hour on a normal connection.

Step 3

Enter your key

Once you reach the desktop, go to Settings → System → Activation → Change product key and enter the key from your delivery email, as in Activate your key above.

Coming from Windows 10 Home

Upgrading Windows 10 Home gives you Windows 11 Home, not Pro — the upgrade keeps the edition it finds. So finish the upgrade first, then follow Upgrade from Windows 11 Home to Pro above. Two steps, still no reinstall.

Clean install

This is for installing Windows 11 Pro from nothing — a new drive, or a machine you want wiped. If Windows is already running, one of the three chapters above will be quicker and will keep your files.

Warning: This erases the drive

A clean install formats the disk. Every file, program and password stored on it is gone, and there is no undo. Before you start: copy everything you want to keep to a separate drive or to cloud storage, and make sure you can still sign in to your email and your Microsoft account from another device.

If you have never done this before, it is worth doing it alongside someone who has.

What you need:

  • A USB stick of at least 8 GB, which will itself be erased.
  • A working Windows computer to prepare that USB stick — it can be the same machine, before you wipe it.
  • Your product key, a Microsoft account, and about an hour.

Step 1

Run the media creation tool

Run the media creation tool you downloaded with the Download Windows 11 button at the top of this guide. Accept the license terms to reach the first real screen.

Step 2

Choose language and edition

Pick your Language and leave Edition on Windows 11 — that single entry contains both Home and Pro, and your key decides the rest. There is no architecture to choose: Windows 11 is 64-bit only.

Building the stick on the same machine you will install onto? Select Use the recommended options for this PC and skip the choosing.

Windows 11 Setup, select language and edition
One edition entry, because the key decides the rest

Step 3

Choose USB flash drive

Select USB flash drive. The ISO option is only useful if you intend to burn a DVD or mount the file yourself.

Windows 11 Setup, choose which media to use
USB flash drive — at least 8 GB

Step 4

Pick the stick

Plug in the USB stick, select it from the list, and continue. Everything on it will be deleted. If your stick is not listed, use Refresh drive list.

Windows 11 Setup, select a USB flash drive
Check the drive letter before you continue

Step 5

Wait for it to finish

The tool downloads Windows and writes it to the stick. This takes a while and needs a stable connection. When it says Your USB flash drive is ready, select Finish.

Windows 11 Setup, your USB flash drive is ready
The stick is now bootable

Step 6

Boot the computer from the USB

Plug the stick into the computer you are installing on and switch it on, pressing the key that opens the boot menu. It is usually F12, F2, Esc or Del, and which one it is depends on the manufacturer — the screen normally tells you for a second as it starts.

Choose the USB stick from the list.

Step 7

Start the installation

Choose your language and keyboard layout, then select Install now.

When it asks for a product key you can enter yours, or select I don't have a product key and do it at the end. If you skip it here, be sure to choose Windows 11 Pro on the next screen — pick Home and your Pro key will not activate it.

Step 8

Choose where to install it

Select Custom: Install Windows only, then choose the drive. Delete the existing partitions on it if you are wiping the machine, and continue. This is the point of no return for the data on that disk.

Windows copies files and restarts several times on its own. Leave it alone until it reaches the setup questions.

Step 9

Finish setup

Choose your country and keyboard, connect to the internet, and sign in with your Microsoft account. Using the same account you always use is what keeps your license, your settings and OneDrive together.

Then set a PIN, answer the privacy questions, and wait for the desktop.

Setting up without a Microsoft account

Windows 11 pushes hard for a Microsoft account during setup, but Pro still has a supported way out: on the account screen choose Set up for work or school, then Sign-in options, then Domain join instead. That hands you a plain local account with a username and password.

Nothing about your license depends on this — the key activates either way. A Microsoft account is only what ties the license to you for a later reinstall, which is worth having if you ever change the motherboard.

Step 10

Activate

Go to Settings → System → Activation → Change product key and enter the key from your delivery email, exactly as in the Activate your key chapter above.

Downloads in other languages

The installation media is multilingual: you choose the language inside the media creation tool, so the same download serves every language. Windows 11 is 64-bit only, so there is no 32-bit version to choose either.

Your key does not depend on any of this. The same 25 characters activate Windows whatever language you installed it in, so ordering in one language and installing in another costs you nothing.

If activation fails

Windows always shows a code when activation does not go through, and that code says exactly what happened. Look yours up below, or search the Activation Center, before writing to us — it will usually be quicker.

There is no phone number to call

Microsoft has retired telephone activation. There is no number left to ring and nobody to read an installation ID to, so if a web page or a forum tells you to call Microsoft, it is out of date.

What replaced it is simpler: activation happens over the internet. If the machine cannot reach the internet at that moment, that is the actual problem and not your key — connect it, even briefly, and try again. If it is connected and still refuses, send us the code on screen and the order number from your delivery email.

Windows Script Host dialog showing activation error 0xC004F069
A Windows Script Host box like this one is not the error — it is a wrapper around it. Run the command it names to see the real message.

If a bare Windows Script Host box appears instead of the usual activation screen, Windows is telling you it has a code but not what it means. Open Command Prompt and run the command shown in the box — slui.exe 0x2a followed by the code — and the full explanation appears in a normal window. Send us that text and the order number from your delivery email, and we will take it from there.